To the Center for Leadership Eduction, I brought close to 20 years of marketing and advertising experience as an associate creative director and copywriter on integrated marketing campaigns for large International Fortune 500 companies to entrepreneurial startups.
At Johns Hopkins I teach, lead and develop multiple marketing, digital marketing, social media, IMC and advertising courses.
I pull from my professional experience, the latest theory and research and use interactive methods to inspire and help prepare future leaders in today’s fast paced innovation driven business environment.
I am also active in academic research. I have published journal articles, lead workshops and presented at academic conferences including AAA and AEJMC and professional conferences including PRSSA and IMC Impact. Recently I published an Ad Age White paper “Five Steps For Greater Social Media Integration,” and “IMC In The Effies: Use of Integrated Marketing Communications Touchpoints Among Effie Award Winners” in the International Journal of Integrated Marketing Communication.
Of course there is more to life than this – John 8:32. I also am a proud husband and father and crazy enough to love running marathons.