Adding To The Noise

A critical view of new media, new technology and new marketing.

About


To the Center for Leadership Eduction, I brought close to 20 years of marketing and advertising experience as an associate creative director and copywriter on integrated marketing campaigns for large International Fortune 500 companies to entrepreneurial startups.

At Johns Hopkins I teach, lead and develop multiple marketing, digital marketing, social media, IMC and advertising courses.

I pull from my professional experience, the latest theory and research and use interactive methods to inspire and help prepare future leaders in today’s fast paced innovation driven business environment.

I am also active in academic research. I have published journal articles, lead workshops and presented at academic conferences including AAA and AEJMC and professional conferences including PRSSA and IMC INTEGRATE.

Recently I published an Ad Age White paper “How To Integrate Social Media Into Your Marketing Strategy: Best Practices for Social Media Management.” “IMC In The Effies: Use of Integrated Marketing Communications Touchpoints Among Effie Award Winners” in the International Journal of Integrated Marketing Communication, and “What Makes A Super Bowl Ad Super for Word-of-Mouth Buzz?: Five-Act Dramatic Form Impacts Super Bowl Ad Ratings” in Journal of Marketing Theory and Practice.

Read the recent Harvard Business Review article featuring my Story research on Super Bowl commercials and online buzz … http://blogs.hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool/

Keith A. Quesenberry

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Of course there is more to life than this – John 8:32. I also am a proud husband and father and crazy enough to love running marathons.

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