Adding To The Noise

About: Keith A. Quesenberry

Website

http://addingtonoise.wordpress.com

Details

I'm a professor in the Center for Leadership Eduction at Johns Hopkins University. For 17 years I was an advertising professional as an associate creative director and copywriter working on marketing campaigns for large International Fortune 500 companies to small regional businesses. Here I lead and develop multiple communications and marketing courses from traditional to social media. I pull from my professional experience, teach theory, and use interactive methods to inspire and help prepare future leaders in today's fast paced innovation driven business environment. I am also active in academic research. I have published journal articles, lead workshops and presented at academic conferences including AAA and AEJMC.

Posts by Keith A. Quesenberry:

• May 3, 2013 A Text For That? App Hype Shouldn’t Discount Text Marketing.

• April 1, 2013 Gen-Y Honda Student Campaign Gets Results With This Gen-Xer.

• March 22, 2013 What Do We Do With Out-of-Date Advertising Professors?

• March 14, 2013 Without Failure You’ll Never Suceed

• March 12, 2013 Fear Means Go: Stretch Yourself for Social Media Success

• February 3, 2013 Super Bowl Ads: A Unique Opportunity for Undivided Attention

• January 8, 2013 Brand Engagement Through the “Martydom Effect.”

• December 5, 2012 Communications: The Language That Drives Revenue

• November 28, 2012 Forrester: Facebook and Twitter Do Almost Nothing for Sales

• November 7, 2012 “Like” Is More Than A Facebook Icon.

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